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Touchless Lead Capture Games for Live Events

Posted by Ryan Schefke on

In response to the need for touchless exhibition experiences and with respect for social distancing, Captello has launched a variety of new interactive game experiences enabling exhibitors to address the health and safety concerns of virtual and live booth visitors while increasing engagement with products, brands and solutions.

Browser based games deploy on any private or kiosk mobile device, giving exhibitors the ability to establish a touch free experience, respect social distancing guidelines, or let users interact on their personal mobile device. Games incorporate customizable lead capture forms that make the process of collecting leads easier, with more relevant data, while creating more memorable experiences.

Games can be customized and launched rapidly with incentives & prizes, branded leaderboards, custom lead capture forms, and more. Data can be collected anywhere, anytime by any number of company users, and is transferred in real-time to exhibitor CRM and marketing automation platforms.

Virtual event spaces with limited interactive capability can also be transformed very easily by using a short snippet of provided html code, which launches any one of a variety of games for teams and individuals to play in any browser page while making the brand and product experience stand out from other exhibitors.

Captello demonstrated gamified lead capture virtually at the Together Again Expo Friday, July 24, 2020. Together Again is an industry event that will deliver safety, hope, and a positive path forward for live events. Live event industry leaders, innovators, and professionals will join in community to showcase new strategies and tools to navigate how live events can be hosted safely and responsibly.


How Captello is transforming virtual and live events with new gamified lead capture:

1: Demonstrating integrity and acting in the exhibitor staff and attendee’s best interests.
2: Focusing on proactively addressing lead capture challenges.
3: Accurately assessing client needs and delivering above expectations.
4: Reducing the time and effort required to capture, qualify, assign and follow-up leads in virtual and physical environments.
5: Helping businesses to expand by enabling seamless digital and physical interactions.
6: Delivering fun, personalized experiences to prospects in a safe and predictable environment.



Captello provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads.

Lead capture enthusiasts, such as trade show coordinators, retail marketers, and event marketers directly benefit from improved lead retrieval workflow, in particular, being able to send marketing qualified leads to an endless array of CRM and marketing automation platforms. The solution empowers enthusiasts to do their job better by effectively measuring results, capturing crucial sales insights, and supercharging their organization with a seamless lead flow process from capture to close.